Where you stop worrying
about getting clients.
Kräfte is a leading lead generation firm in London that books appointments for our clients with decision-makers at distinguished companies — where the client only pays for leads that show up and are qualified.
Sales teams are built to close, not to chase. Kräfte runs the outbound engine and qualifies every prospect — so your team meets only decision-makers worth its time.
Two ways to work with us
Hand us the entire funnel, or just the data that fuels your own outreach.
We run the entire pipeline end to end and hand your team qualified meetings that actually show up.
Research, data, cleaning, outreach, booking, and nurture — the whole funnel.
Take the meeting and close.
Three cities, one standard
From the reading room
Field notes on outbound, qualification, and the craft of the booked meeting.
How Much Does B2B Lead Generation Cost? A 2026 Pricing Guide
B2B lead generation pricing explained — retainers, cost per lead, and pay-per-result models — so you can compare what you're really paying for in 2026.
Read →Outsourced SDR vs In-House: Which Is Right for Your Team?
Should you build an in-house SDR team or outsource? Compare cost, speed, risk, and scalability to choose the right lead generation model for your business.
Read →What Is Appointment Setting? A Practical B2B Guide
Appointment setting explained — what it is, how it works, how it differs from lead generation, and how to make booked meetings actually show up qualified.
Read →Frequently asked questions
Meeting as a Service is a fully outsourced sales development service where Kräfte finds, qualifies, and books meetings with decision-makers for your sales team — and you only pay per qualified meeting, not a monthly retainer.
You pay a flat fee per qualified, BANT-verified meeting delivered to your calendar. There are no retainers, setup fees, or long-term contracts, and any meeting that doesn't meet the agreed criteria is replaced free.
A meeting with a real decision-maker who has budget, authority, a genuine need, and an active timeline — the BANT framework. If a lead doesn't meet the agreed criteria after the meeting, we replace it at no cost.
We book B2B meetings across the UK, Ireland, USA, Canada, and the GCC (Saudi Arabia and the wider Gulf), with teams who understand each region's culture and decision-making.
Most clients see their first qualified meetings within one to two weeks of onboarding.
Let your team do what it does best.
Request an introduction and we'll show you how Kräfte fills a pipeline with decision-makers ready to talk.