TL;DR — Retainers charge a fixed fee regardless of results and put the risk on you; pay-per-lead charges only for qualified leads and aligns incentives. Kräfte uses pay-per-lead at $200 per qualified lead, with a free-replacement guarantee.
The Pricing Dilemma
When outsourcing lead generation, one of the biggest decisions is the pricing model. The two most common approaches are retainer-based and pay-per-lead. Each has its merits, but for most B2B companies, one clearly outperforms the other.
Retainer Model
With a retainer, you pay a fixed monthly fee regardless of results. This model:
- Provides predictable costs for budgeting
- May include additional services (strategy, reporting)
- Puts the financial risk on you, not the provider
- Can lead to complacency if results aren't tied to payment
Pay-Per-Lead Model
With pay-per-lead, you only pay when a qualified lead is delivered. This model:
- Eliminates financial risk — no results, no cost
- Creates strong accountability for the provider
- Makes ROI calculation simple and transparent
- Aligns incentives between you and your lead gen partner
Why Kräfte Chose Pay-Per-Lead
At Kräfte, we charge $200 per qualified lead. We chose this model because:
- It proves our confidence — we only get paid when we deliver
- It reduces your risk — no retainers, no setup fees, no long-term contracts
- It creates transparency — you know exactly what each meeting costs
- It drives accountability — our team is motivated to deliver quality, not just quantity
The Replacement Guarantee
We take it a step further with our replacement policy. If a lead doesn't meet the agreed BANT criteria after attending the meeting, we provide a free replacement. This ensures you're never paying for unqualified meetings.
Making the Right Choice
If you're evaluating lead generation partners, ask yourself: would you rather pay for effort or for results? At Kräfte, we believe results speak louder than activity reports.